Case Study

Five properties across the UK and Portugal

Luxury Hotel Group

A luxury hotel group seeking to bring AI into guest experience and back-office operations while protecting their white-glove service standards.

Hotel pool terrace

“The mws+ team understood our brand and our guests from day one.”

Group Operations Director, Luxury hotel group, UK and Portugal
Outcome

Results

23%more in-stay upsell revenue within 90 days
4 hours → 45 minutesmaintenance resolution time
All propertieswith guest communications fully automated
Starting point

Client challenges

Guest communications

Every pre-arrival email, in-stay request, and follow-up was handled manually by front office staff across all five properties.

Concierge capacity

The team was tied up with logistics and admin, leaving little time for the high-touch guest interaction the brand is built on.

Revenue leakage

Spa, dining, and activity upsells were offered inconsistently at check-in, with no structured process during the stay.

Approach

Our solution

  1. Map the full guest journey and identify automation opportunities
  2. Deploy AI-powered guest communications across all touchpoints
  3. Build a personalised upsell engine linked to booking data
  4. Automate maintenance routing with real-time visibility

Ready for a practical route to AI adoption?

Book a Consultation
Goldman Sachs 10,000 Small Businesses Alumni
OFFICES | LONDON | ZURICH | DUBAI
© 2021 - 2026 mws+ | Part of the MaxWellStone network - All Rights Reserved. | Terms & Conditions | Privacy Policy | Cookie Policy | Sitemap