Five properties across the UK and Portugal
A luxury hotel group seeking to bring AI into guest experience and back-office operations while protecting their white-glove service standards.

“The mws+ team understood our brand and our guests from day one.”
Group Operations Director, Luxury hotel group, UK and Portugal
Every pre-arrival email, in-stay request, and follow-up was handled manually by front office staff across all five properties.
The team was tied up with logistics and admin, leaving little time for the high-touch guest interaction the brand is built on.
Spa, dining, and activity upsells were offered inconsistently at check-in, with no structured process during the stay.