TRUSTED BY ABL Farringford Legal sinewave VolkerWessels UK
Why mws+

Strategy, delivery and enablement in one partner

We work hands on with teams across the business to streamline processes, improve data flows, and apply AI where it genuinely improves everyday operations.

More than 700 process optimisations in 90+ companies over the last 17 years, for companies like Deutsche Bank, NHS and DHL.

Team member reviewing work at a desk
★★★★★

“...reduced information gathering burden from 45 minutes down to 5 minutes.”

Natalie Pritchard, EU Property Solutions
  1. 01

    Strategic clarity

    AI, data, and process initiatives aligned to real business priorities. Transformation starts with operational value.

  2. 02

    Structured methodology

    Work guided by the P.R.O.G.R.E.S.S. Framework: an eight-step model for integrating AI and automation in a structured, outcome-focused way.

  3. 03

    Practical implementation

    We move beyond strategy into workflow redesign, automation delivery, AI agents, reporting improvement, and execution support.

  4. 04

    Continuous enablement

    Leaders and operational teams build the confidence, skills, and habits needed to sustain AI adoption over time.

  5. 05

    Flexible engagement model

    Start with a focused accelerator, engage for delivery, or bring in Fractional Chief AI Officer leadership for broader transformation oversight.

AI and Automation Services

Support for every stage of your AI journey

AI, data, and process services can stand alone or form part of a broader programme, scaled up as your priorities and budget evolve.

Executive AI Leadership

Fractional Chief AI Officer support covering roadmap alignment, AI governance, prioritisation, and strategic oversight. For organisations that need leadership-level guidance without a full-time hire.

Fractional Chief AI Officer

mws+ Accelerators

Focused entry-point engagements to assess current operations, identify the highest-value AI and automation opportunities, and define practical next steps. Designed to create momentum fast.

See the Accelerators

Continuous Enablement

Leaders and teams supported through workshops, role-specific AI adoption coaching, and ongoing upskilling tied directly to real workflows, so capability keeps growing over time.

AI Leadership Workshop

Execution Support and Coaching

We stay involved beyond the diagnosis. Clients get hands-on help implementing new workflows, deploying AI solutions, improving reporting visibility, and embedding change.

AI Automation Starter

Community and Podcast

Access to The Automation Guys community and podcast for peer learning, weekly Q&As, shared implementation experience, and ongoing practical insight.

Not sure where to start?

Tell us about your goals, bottlenecks, and AI ambitions. We will recommend the right starting point for your business.

Book a Consultation
Engagements

Solutions for each step in your AI journey

mws+ guides organisations at each phase of their AI and Automation journey, from an initial understanding of the capabilities and implications of AI to strategic application and execution.

Leadership

AI Leadership Workshop

Align leadership on the role of AI and define where to focus.

What we cover

  • AI landscape and business implications
  • Practical use cases for your organisation
  • Opportunities across key functions
  • Risks and governance considerations
  • Where to focus first

What you get

  • Leadership alignment on AI
  • Clear view of opportunities
  • Initial use case identification
  • Defined direction
  • Confidence to act

Key outcomes

  • Clarity on how AI applies to the business
  • Alignment across decision-makers
  • Reduced uncertainty around AI adoption
  • Better-informed strategic decisions
  • Defined direction for next steps

The workshop follows a structured and proven format, while allowing space to apply discussions to your specific business context. This keeps the session relevant, focused, and directly applicable.

Level 01 · P.R.O.G.R.E.S.S. Foundation

AI Automation Game Plan

Identify and prioritise where AI creates the most value in your business.

What we cover

  • Team working sessions to explore workflows and challenges
  • Review of core business processes and operations
  • Assessment of current tools, systems, and data usage
  • Identification and validation of AI and automation opportunities
  • Prioritisation based on impact, effort, and feasibility

What you get

  • A clear set of AI and automation opportunities
  • Prioritised use cases with defined focus areas
  • Identified quick wins for immediate impact
  • A structured 90-day implementation roadmap
  • Clear next steps into delivery

Key outcomes

  • Clarity on where to apply AI for real business impact
  • Focus on the highest-value opportunities
  • Visibility of inefficiencies and improvement areas
  • Alignment between teams and leadership
  • Confidence to move into implementation

The Game Plan is grounded in your actual workflows, systems, and team input. It focuses on practical opportunities that can be implemented and scaled.

Level 02 · P.R.O.G.R.E.S.S. Build

AI Automation Starter

Turn your plan into working AI and automation solutions.

What we cover

  • Selection of priority use cases from the Game Plan
  • Design and build of initial automations and AI solutions
  • Integration with existing tools and workflows
  • Testing and refinement of solutions
  • Initial onboarding and guidance for teams

What you get

  • Working AI and automation solutions in your business
  • A defined set of implemented priority use cases
  • Improved workflows and reduced manual effort
  • Early measurable efficiency gains
  • A clear foundation for further rollout

Key outcomes

  • First tangible results from AI and automation
  • Reduced time spent on manual tasks
  • Improved process efficiency
  • Increased confidence across teams
  • Proof of value for further investment

The Starter focuses on a small number of high-impact use cases, so delivery is fast, practical, and aligned with your business. It prioritises solutions that can be adopted and scaled.

Level 03 · P.R.O.G.R.E.S.S. Scale

AI Automation Accelerator

Scale AI and automation across your business.

What we cover

  • Ongoing identification and prioritisation of new use cases
  • Design and implementation of additional automations
  • Expansion of solutions across teams and functions
  • Regular working sessions to review progress and refine solutions
  • Continuous support for adoption and usage

What you get

  • A growing portfolio of AI and automation solutions
  • Improved efficiency across multiple teams
  • Consistent implementation and delivery cadence
  • Ongoing optimisation of existing workflows
  • Structured progression towards a scalable operating model

Key outcomes

  • Increased operational efficiency at scale
  • Reduced reliance on manual processes
  • Consistent delivery of new improvements
  • Stronger adoption across teams
  • A clear path towards long-term AI capability

The Accelerator provides structure and continuity, so AI and automation are developed, implemented, and expanded in a consistent and sustainable way.

Ongoing · Leadership

Fractional Chief AI Officer

Ongoing AI leadership to scale and embed AI across your business.

What we cover

  • Ongoing AI strategy and leadership advisory
  • Oversight of AI and automation initiatives across the business
  • Support for prioritisation and decision-making
  • Alignment between teams, projects, and objectives
  • Establishment of governance structures and policies
  • Guidance on regulatory considerations and standards, including ISO 42001 readiness

What you get

  • Clear direction for AI at leadership level
  • Better alignment between strategy and execution
  • Improved visibility across AI initiatives
  • Structured governance and risk awareness
  • Consistent progression of AI across the organisation

Key outcomes

  • AI embedded into leadership and decision-making processes
  • More effective prioritisation of initiatives
  • Reduced risk and improved oversight
  • Stronger alignment across teams
  • A structured and scalable approach to AI

The service provides continuous leadership, so AI initiatives are guided, aligned, and developed in a way that supports long-term business performance.

From first use cases to running your business on AI. Engagements can be combined and scaled as your priorities evolve.

The Automated Business

The P.R.O.G.R.E.S.S. Framework

A practical path to turning AI into real business impact. Every engagement is guided by this eight-step model for integrating AI and automation in a structured, outcome-focused way.

The eight-step P.R.O.G.R.E.S.S. Framework shown as a continuous loop
  1. PioneerIdentify where AI creates immediate value.
  2. RefinePrioritise the use cases that matter most.
  3. OptimiseMake existing work faster and better.
  4. GenerateUnlock new ideas, data insights, and revenue.
  5. RealignRestructure workflows, roles, and processes.
  6. EducateBuild AI capability across your teams.
  7. SupportImplement, scale, and continuously improve.
  8. SucceedTurn AI into long-term competitive advantage.
Getting started

Four clear steps from first call to lasting change

Working with mws+ is clear, practical, and built around your business priorities.

  1. Discovery

    We understand your goals, operational bottlenecks, workflow pain points, data gaps, and AI ambitions.

  2. Assessment and Prioritisation

    Using the P.R.O.G.R.E.S.S. Framework, we identify the highest-value opportunities across AI, data, process, and automation.

  3. Roadmap and Solution Design

    We define the right combination of advisory, workflow redesign, automation, AI agents, enablement, and governance.

  4. Implementation and Enablement

    We support delivery, adoption, and continuous improvement so change becomes embedded in how the organisation operates.

Book a Consultation Step 1 starts with a free consultation call
Meet the founder

Sascha Cutura

Keynote Speaker, Fractional Chief AI Officer and Podcast Host

Sascha brings best practice from 17 years of helping companies get more done with AI, data, and process automation. He hosts The Automation Guys podcast and community, and supports AI and Automation for Impact with charities, not-for-profits, and NGOs.

700+process optimisations
90+companies
17years
1,000+attendees
45+workshops
12+countries
FAQs

Questions we often hear

Everything you need to know about working with mws+.

Have another question?

Email [email protected] or call +44 131 381 7671, or book a call and we will talk it through.

Do you only advise, or do you also deliver?

Both. mws+ combines consultancy, implementation, and training to turn ambition into operational outcomes. We stay involved from the recommendation through to delivery.

What makes mws+ different from a typical AI consultancy?

The combination of framework, service breadth, and commercial entry points. We cover strategy, delivery, and enablement in one offer and stay with you after the diagnosis.

What is included in an engagement?

Depending on scope: assessment, roadmap development, workflow redesign, automation, AI agents, implementation support, team enablement, and executive advisory, or any focused subset of these.

Do you work with our existing systems?

Yes. mws+ designs around the tools you already use, introducing new ones only where they clearly improve speed, clarity, or reliability.

How are projects structured commercially?

You can start with a focused accelerator, move into advisory or implementation, or combine with Fractional Chief AI Officer support and continuous enablement.

What if we are early in our AI journey?

That is exactly where an accelerator fits. We help assess your starting point, prioritise opportunities, and define a practical roadmap before any larger-scale investment.

Can you support multiple teams or functions?

Yes. The model works across leadership, operations, commercial, and support functions, depending on where the opportunities sit.

Can services be combined or scaled up?

Yes. AI, data, and process services can stand alone or form part of a broader programme. Engagement can be scaled up as priorities and budget evolve.

How do we maintain momentum after the initial rollout?

Through continuous enablement, structured adoption support, access to the AI community and hub, and ongoing executive sponsorship where needed.

How do you handle governance, risk, and responsible adoption?

Fractional Chief AI Officer support is designed for this. It provides guidance on roadmap alignment, AI governance, risk, and responsible decision-making as adoption grows.

OFFICES | LONDON | ZURICH | DUBAI
© 2021 - 2026 mws+ | Part of the MaxWellStone network - All Rights Reserved. | Terms & Conditions | Privacy Policy | Cookie Policy | Sitemap